CLIENT BACKGROUND

About The Client

Floki.com is a globally recognized Web3 and cryptocurrency brand with a large international community and growing digital presence.

The campaign focused on supporting brand visibility and authority growth through contextual outreach campaigns, niche placements, and diversified acquisition opportunities.


CAMPAIGN OBJECTIVE

Building Brand Visibility Through Outreach

The project required building a scalable outreach campaign focused on:

  • contextual brand placements
  • niche outreach opportunities
  • authority visibility
  • diversified acquisition
  • brand mention opportunities
  • long-term outreach management

The goal was to secure relevant placements capable of strengthening brand visibility across industry-relevant websites and publications.

Key Challenges:

  • Identifying relevant outreach opportunities within the Web3 space
  • Maintaining placement quality and contextual relevance
  • Managing outreach across large prospect databases
  • Scaling manual outreach workflows
  • Diversifying acquisition opportunities
  • Supporting long-term visibility growth

OUTREACH STRATEGY

Building A Diversified Brand Mention Outreach Campaign

The campaign focused on developing scalable outreach systems centered around manual prospecting, niche relevance, and contextual acquisition opportunities.

Every outreach opportunity was manually researched, qualified, and managed to support broader authority and brand visibility objectives.

Prospect Research

Manual discovery and qualification of niche-relevant outreach opportunities across blogs, publications, media sites, and industry platforms.

Outreach Categorization

Segmentation of outreach opportunities into categories such as:

  • brand mentions
  • contextual placements
  • guest posting opportunities
  • niche blogs
  • authority publications
  • resource placements

Relationship-Based Outreach

Personalized outreach communication focused on securing relevant brand visibility opportunities.

Placement Qualification

Evaluation of placements based on:

  • niche relevance
  • contextual alignment
  • authority
  • placement quality
  • outreach viability

OUTREACH OPERATIONS

Large-Scale Prospecting & Acquisition

A major component of the campaign involved scaling prospecting and outreach operations while maintaining placement quality and relevance.

Over the course of the campaign:

  • 2,500+ outreach opportunities were researched
  • outreach workflows were continuously managed
  • placement opportunities were manually qualified
  • diversified acquisition systems were maintained

This supported ongoing brand visibility growth through contextual outreach.

Operational Highlights:

650+ Hours Managed

Long-term outreach execution and acquisition management.

2,500+ Prospects Researched

Manual prospecting across relevant niche and authority websites.

155 Live Placements Secured

Contextual placements acquired through outreach campaigns.

Diversified Outreach Acquisition

Multiple placement categories used throughout the campaign.

ACQUISITION CHANNELS

Outreach Strategies Used

JITEmails

Brand Mention Outreach

Strategic visibility placements across relevant industry websites.

JITEmails

Contextual Placements

Natural contextual backlink opportunities within relevant content.

JITEmails

Authority Placements

Relevant placements on authority websites and publications.

CAMPAIGN IMPACT

Campaign Outcomes

The campaign supported scalable brand visibility growth through contextual outreach and diversified acquisition strategies.

Campaign Highlights:

  • 155 live placements secured
  • diversified outreach campaigns executed
  • large-scale prospecting systems managed
  • contextual brand visibility strengthened
  • niche authority placements acquired
  • long-term acquisition workflows maintained

KEY SUCCESS FACTORS

What Made The Campaign Successful

Manual Prospecting

Every outreach opportunity was manually researched and qualified.

Niche Relevance

Placements prioritized contextual and industry relevance.

Diversified Acquisition

Multiple outreach strategies created broader visibility opportunities.

Relationship-Based Outreach

Personalized communication improved acquisition quality and placement success.

Scalable Outreach Systems

Operational workflows supported long-term outreach consistency.

RELATED SERVICES

Services Involved In This Campaign

Diversified Outreach Campaigns

Authority Link Building

Brand Mention Outreach

Outreach Opportunity Discovery

Prospect Research & Qualification

650
+
Hours Worked
2500
+
Prospects Researched
155
+
Recorded Links
100
%
Diversified Outreach Campaign
39 1

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We help businesses build scalable outreach systems through manual prospecting, contextual placements, and diversified acquisition strategies designed for long-term authority growth.